BECHALIN Privacy Notice

1. About this Notice

This Privacy Notice explains how Bechalin.com obtains and uses the personal data you provide when you visit our website. It outlines our practices for using and protecting your personal information, as well as your rights in regard to that information.

2. Who We Are

Bechalin.com is the leading Beauty & fashion and Electronics commerce platform.

3. The Data We Collect About You?

Personal data refers to any information that can be used to directly or indirectly identify a specific individual. We collect personal information from you in order to provide tailored products and services, as well as to analyze and continuously improve our products and services. For marketing and personal data optimization purposes, we may collect, use, store, and transfer various types of personal data. Bechalin.com also employs Google Digital Marketing to provide our customers with targeted offers for specific products and services.

You provide us with your personal data when you register your personal details on our website and transact with the same. We receive and store the information you provide to us such as your identity data, contact data, delivery address and financial data. These types of personal data may include:

• contact details (such as your name, postal addresses, phone numbers and email addresses),

• online registration information (such as your password and other authentication information),

• payment information (such as your bank account information and billing address).

4. How We Use Your Personal Data

We use your personal information to operate, provide, develop, and improve the products and services we provide, which include the following:

• Registering you as a new customer.

• Processing and delivering your orders.

• Managing your relationship with us.

• Enabling you to participate in promotions, competitions and surveys.

• Improving our website, products and services.

• Recommending/advertising products or services which may be of interest to you.

• Enabling you to access certain products and services offered by our partners and vendors. 

• Complying with our legal obligations, including verifying your identity where necessary.

• Detecting fraud.

5. Data Retention 

We will take every reasonable step to ensure that your personal data is processed for the minimum period necessary for the purposes set out in this Privacy Notice. Your Personal Data may be retained in a form that allows for identification only for as long as:

A. We maintain an ongoing relationship with you. This will enable us to improve your experience with us and to ensure that you receive communications from us

B. Your Personal Data is necessary in connection with the purposes set out in this Privacy Notice and we have a valid legal basis.

C. We will actively review the personal data we hold and delete it securely, or in some cases anonymise it, when there is no longer a legal, business or consumer need for it to be retained. 

6. Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.

In addition, we have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Your Legal Rights

A. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

B. Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to access, correct or erase your personal data, object to or restrict processing of your personal data, right to ask that we transfer your personal data to a third party, and unsubscribe from our emails and newsletters.

9. Data Controllers & Contact 

If you have any questions or concerns about Bechalin.com's Privacy Notice or you are looking for more information on how we process your personal data, or wish to exercise your legal rights in respect of your personal data, please contact the Data Privacy Officer by email at Legal@bechalin.com. 

We will investigate any complaint about the way we manage Personal Data and ensure that we respond to all substantiated complaints within prescribed timelines.